Crest Media - Los Angeles SEO & Web Design Company

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1144 E. Route 66 Glendora, CA 91740

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Increase Conversion Rates for Your e-Commerce Site

If your e-commerce site hasn’t had any conversions (paying customers) for a while, don’t despair; there are things you can do to improve the quality of the user experience and encourage people to buy. Here are a few ideas to help you improve your conversion rate.

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Increase Your Twitter Following in 3 Easy Steps

Occasionally, a client who is new to our Los Angeles social media service will ask what the “point” of Twitter is. There are many reasons that businesses want to be on Twitter; one of them is that it can be a great tool for getting new visitors to your blog. But like all marketing opportunities, Twitter only works if you put some strategic effort into building a following. With that in mind, here are three steps to getting more Twitter followers.

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Pros and Cons of Native Advertising

Once upon a time, advertorials only appeared in newspapers and magazines. Now, they appear online in a new form called native advertising. Although our advertising agency in Austin does not currently offer a native advertising product, the fast rise of native ads is difficult to ignore. So, what are they? In a nutshell, native advertisements are ads that appear in-stream, usually on the feed of a news destination website. The ad looks the same as the legitimate news articles that surround it, with some minor indicator that it is sponsored content.

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Being Authoritative: It’s More Important than Ever

As most in our Houston SEO audience already know, an authoritative website is one that curries favor with both, human experts and search engines like Google. Being authoritative is not symbolic; it is a very real designation that gives your site clout with Google’s algorithms. Being an industry authority on the Web is what will give your site more weight in the search results of the users you are targeting.

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New Updates for Google Penguin and Panda

Big changes are coming to Google Penguin and Panda, so we hear! Matt Cutts, Google spokesman and head of webspam, acknowledged that changes are coming to the once-controversial algorithms sometime in the next few weeks, resulting in a huge likelihood of link spammers & sites using black hat SEO to no longer appear in Google search results. Based on his comments on a recent video blog, here is what our Dallas SEO team knows right now:

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3 SEO Mistakes You Might be Making

If you are enlisting the help of a competent SEO company, you should have nothing to worry about when it comes to the muddier traps of search marketing. But if you have been going it alone up to this point, the unfortunate truth is that you are probably making at least one of these SEO mistakes – and your rankings will undoubtedly suffer as a result. Here are three most common SEO mistakes Google’s Matt Cutts identified in a recent video.

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Why Facebook Graph Search is Great for Local Business

Since its release, internet marketers are observing numerous examples of how Facebook Graph Search is great for both e-commerce businesses and local brick-and-mortar businesses. No less exciting, is that as usage of the tool progresses over time, savvy internet marketers will find more ways to use it for various social media campaigns. Here is why local businesses, in particular, can really benefit from the introduction of Facebook Graph Search.

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Defining Roles: Web Design vs. Web Development

Is there any difference between Web design and Web development? Yes! The distinction is definitely more than semantics, and the two terms should not be used interchangeably. In some cases, though, some of the services these professionals provide do overlap. Here is an explanation of their respective roles.

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Mobile App Development: Should You Choose Native or Web-Based?

Our mobile application development clients can expect us to deliver quality apps, whether they want native apps or Web-based apps. But what if you don’t know which option is better for your business? As it turns out, a lot of businesses that are new to obtaining a mobile app for their companies don’t know the difference. Here is a quick explanation of both, to help you decide.

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What about LinkedIn? Using it to Your Business’s Advantage

It is virtually impossible for most people to go a full day without hearing something, somewhere, about Facebook. And if you are tuned in to the right media outlets, it may be equally impossible to go the same length of time without hearing about Twitter. But what about LinkedIn and their userbase of over 200 million members and 2.6 million companies? In many circles outside of the social media agency sphere, people go for weeks without hearing a mention of it.

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