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- Being Authoritative: It’s More Important than Ever
- New Updates for Google Penguin and Panda
- 3 SEO Mistakes You Might be Making
- Why Facebook Graph Search is Great for Local Business
- Defining Roles: Web Design vs. Web Development
- Mobile App Development: Should You Choose Native or Web-Based?
- What about LinkedIn? Using it to Your Business’s Advantage
- Resolving the Web Design vs. SEO Struggle
- How Small Brands Compete in a Big SEO Market
- What Can Small Businesses Learn from the Mistakes of J.C. Penney?
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Being Authoritative: It’s More Important than Ever
As most in our Houston SEO audience already know, an authoritative website is one that curries favor with both, human experts and search engines like Google. Being authoritative is not symbolic; it is a very real designation that gives your site clout with Google’s algorithms. Being an industry authority on the Web is what will give your site more weight in the search results of the users you are targeting.
New Updates for Google Penguin and Panda
Big changes are coming to Google Penguin and Panda, so we hear! Matt Cutts, Google spokesman and head of webspam, acknowledged that changes are coming to the once-controversial algorithms sometime in the next few weeks, resulting in a huge likelihood of link spammers & sites using black hat SEO to no longer appear in Google search results. Based on his comments on a recent video blog, here is what our Dallas SEO team knows right now:
3 SEO Mistakes You Might be Making
If you are enlisting the help of a competent SEO company, you should have nothing to worry about when it comes to the muddier traps of search marketing. But if you have been going it alone up to this point, the unfortunate truth is that you are probably making at least one of these SEO mistakes – and your rankings will undoubtedly suffer as a result. Here are three most common SEO mistakes Google’s Matt Cutts identified in a recent video.
Why Facebook Graph Search is Great for Local Business
Since its release, internet marketers are observing numerous examples of how Facebook Graph Search is great for both e-commerce businesses and local brick-and-mortar businesses. No less exciting, is that as usage of the tool progresses over time, savvy internet marketers will find more ways to use it for various social media campaigns. Here is why local businesses, in particular, can really benefit from the introduction of Facebook Graph Search.
Defining Roles: Web Design vs. Web Development
Is there any difference between Web design and Web development? Yes! The distinction is definitely more than semantics, and the two terms should not be used interchangeably. In some cases, though, some of the services these professionals provide do overlap. Here is an explanation of their respective roles.
Mobile App Development: Should You Choose Native or Web-Based?
Our mobile application development clients can expect us to deliver quality apps, whether they want native apps or Web-based apps. But what if you don’t know which option is better for your business? As it turns out, a lot of businesses that are new to obtaining a mobile app for their companies don’t know the difference. Here is a quick explanation of both, to help you decide.
What about LinkedIn? Using it to Your Business’s Advantage
It is virtually impossible for most people to go a full day without hearing something, somewhere, about Facebook. And if you are tuned in to the right media outlets, it may be equally impossible to go the same length of time without hearing about Twitter. But what about LinkedIn and their userbase of over 200 million members and 2.6 million companies? In many circles outside of the social media agency sphere, people go for weeks without hearing a mention of it.
Resolving the Web Design vs. SEO Struggle
One of the most common problems of business owners in the digital marketing age is personality clashes between their Web designers and SEO companies. While the more forward-thinking players sidestep this impasse, historically, the two entities have warred against each other because they each hold unique perspectives about the importance (or unimportance) of one another’s services. The sentiments of the Web designer may include:
How Small Brands Compete in a Big SEO Market
Small businesses may feel like little fish in a big pond when it comes to competing with big competitors for search rankings. But you can carve out your own path and still compete for higher rankings; all it takes is some determination and applied smarts. Of course, having a knowledgeable SEO company on your side doesn’t hurt either. Here is what the right SEO companies can do for you, if you are a small business that wants to win big at SEO.
What Can Small Businesses Learn from the Mistakes of J.C. Penney?
The past marketing troubles of J.C. Penney have been well chronicled. As an established advertising agency in Austin, we were fascinated to learn that it was a Dallas SEO company that landed the major retailer in hot water with Google. The early 2011 incident lead to a very public debate on white hat vs. black hat SEO, which was carried out over industry blogs for months.
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1144 E. Route 66 Glendora ,CA 91740
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