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3 Tools Designed to Grow Customer Relationships

Customer Relationships ToolsLooking at the statistics for new company start-ups can be a little depressing. The sad truth is that most new companies never stick around for the two or three year anniversary and there are many different reasons for this unsettling fact. The most common reasons for new business failure are not having the proper resources be they financial or human based and not having a strong market. The latter of the two being even more difficult in some of the more crowded industries.


Overcoming Difficult and Common Content Marketing Problems

Content Marketing ProblemsThere once was a time when the right brand would grow on its own. There was little to no marketing needed and businesses who were lucky enough to experience this type of brand awareness were catapulted to overnight success. Those times are long gone, and today a business must work hard to increase brand awareness through means like SEO, social media ads and content marketing.


3 Business Website Essentials

Business Website EssentialsIs there a magical formula when it comes to company website essentials? Is there a winning recipe for success? While every single business will have very different needs when it comes to their company website, there are a few essentials that every single business website should have. You could consider these three business website essentials the formula for success and if your company website doesn’t have them, then it is time to add them.


Why Creating Great Content Should Be the Backbone of Any Link Building Campaign

Creating Content For Link BuildingThere are literally thousands of search engine optimization strategies out there, but relatively speaking, only a handful of them have been proven to gather worthwhile results for nearly every website and industry. One of the single most reliable methods to not only build up the reputation of your website but to also improve search engine rankings is commonly known as link building.


How Local Marketing Works and Which Types Best Suit Your Business

Local MarketingMarketing your business on the Internet has several very unique levels or areas where you could be focusing some or all of your efforts, but one area that many businesses seem to forget about, or maybe just don’t fully understand, is local marketing online. Being able to pair your local marketing strategies with online marketing efforts can wind up paying off in a huge way but that doesn’t solve the all too common problem of where and how you should be focusing this winning combination of marketing techniques.


6 Video Marketing Ideas to Increase Sales, Brand Awareness and Profit

Video Marketing IdeasIf video is not part of your current marketing plan, then it should be. This is something that has been said time and time again. Video is not going anywhere. In fact, video is one of the hottest Internet mediums at the moment, and this is doubly true for brands making good use of thoughtful video marketing strategies. But where should the uninitiated businesses know first about this medium?


5 Proven Strategies to Get Top Search Engine Rankings

Top Search Engine RankingsHaving a website appear on the very first page of search results is exciting. The rush of new traffic that floods in can make you feel 100% satisfied that just being anywhere on the first page is enough even if your website is showing up in the 8th, 9th, or even the 10th position. However, these positions pale in comparison to the top five. If you can nail that number one position in search engine rankings, then you can expect as much as 30% more traffic than the rest of the sites ranking on page one.


Email Marketing: The Number One Tool Competitors Don’t Want You to Consider

Email MarketingEvery business or marketer has several great tools at their disposal. All of these tools exist to help make businesses grow. From old school methods of direct mail, to the faster, instant gratification methods of today’s high tech digital world like search marketing and email marketing, there are a lot of tools for businesses and marketers to choose from.


Effective Content Curation In 4 Easy Steps

Effective Content CurationContent curation is undoubtedly what fuels our hyper-fast, modern digital world. From the morning news headlines to the latest tweet or viral video to the in-depth, fact filled blog post that provides value to its many readers. The Internet would not be where it was today if it was not for the millions of pieces of content that people consume faster than a rushed morning meal.


Reconciling SEO Success With Unknown Variables

SEO Success StrategyThe world of SEO has always been somewhat of a challenge. Challenges come from every angle possible and these challenges almost always have a negative impact on your forward momentum. It is the age old “take one step forward and two steps back” type of analogy, but why does the world of SEO do this and what can you do to prevent this all too common problem from affecting your SEO success?


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