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Social Media Optimization: Must for Boosting Traffic

Social Media Optimization (SMO) involves use of social networks and other means to drive more traffic to a website. A method of marketing, SMO aims to boost awareness about a site through messages on social networking sites, video sharing and photo sharing sites. Apart from this, sharing of information with blogs through RSS feeds or [...]

Web 2.0 Marketing - Today’s Imperative

In the 21st century, marketing managers need to deploy proper Web 2.0 marketing strategies and techniques as integral components for achieving their long-term goals and objectives. Traditional marketing plans, which have long dominated the world of branding and promotion, fail to produce the desired results in today’s competitive industrial space. Web 2.0 marketing paradigms are [...]

Social Media Marketing: A Cost Effective Technique

An integral part of an organization’s integrated marketing plans, Social Media Marketing (SMM) involves the creation of content that attracts the attention of readers and encourages them to share it with their social networks. This process results in spreading the message that the company wants to convey to potential customers.

Pay Per Click Advertising - All You Wanted To Know

Internet Marketing: A Cost Effective Technique

In simple terms, internet marketing refers to selling ones products online, whether through one’s own site or sites owned by others. Also known as web marketing or online marketing, internet marketing has emerged as an essential tool for businesses to expand their reach and boost revenues. The instant responses generated by internet marketing have made [...]

How to Make Email Marketing More Effective

Although email marketing has proved to be a strategy with a high ROI (return on investment), its effectiveness appears to be shrinking. According to the results of a research conducted by the Direct Marketing Association, the ROI generated by this marketing effort was $43.62 for every dollar spent on it in 2009. This figure was [...]

Successful Affiliate Marketing

In today’s highly competitive world, companies are fighting to get an edge over their competitors in every sphere, especially marketing. Affiliate marketing involves rewarding affiliates or business partners for every new visitor or customer. This is one of the initiatives increasingly used by companies to promote their products and expand their customer base.