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Nevada Social Media Day: June 30, 2012!

It’s taken a few years, but social media finally has its day. The state of Nevada announced that it will officially recognize today, June 30, 2012, as Social Media Day.

How-To: Social Video Marketing [w/VIDEO]

An argument can be made that social media without content marketing, can look and feel a lot like spam. At the heart of this point, “socializing” without the benefit of anything important to say is the marketing equivalent of small talk: speaking a lot, without saying much.

Have a Safe and Sane SEO Summer

What can send you into a panic when it comes to SEO? For many business owners, it’s seeing that a keyword they thought was their ticket to good rankings has dropped off the radar. For others, it’s seeing a significant decline in traffic. In any case, remember: there are not many true SEO problems, and [...]

The United States of Facebook [INFOGRAPHIC]

For a great many internet marketers & SMB marketing departments with “nose-to-the-grindstone” like schedules & workloads, an often overlooked aspect of the social media marketing game, is analyzing how potential clients in differing regions may see your brand through social media and if the messaging you use doesn’t speak to the local vernacular, events of [...]

Free eBook: Stop Giving Away Business To Competitors: Start Social-Local-Mobile (SoLoMo) Marketing

The phrase is “SoLoMo” & if you haven’t heard about it yet, you’re already late to the party. What SoLoMo essentially stands for is Social-Local-Mobile, or the convergence of Social Media marketing, local search marketing and (SEO-friendly) mobile web development. The reason you should be concerned, if you haven’t heard of this concept, is that [...]

Social Media Celebrities: Becoming Someone on Twitter

By now, we’re all familiar with them: Twitter celebrities. They may not be actual celebrities, but they’re celebrities on Twitter. We don’t always know their real names. Sometimes, they are only known by their Twitter handles. But in the Twitterverse, that’s the only name you really need.

3 Tips for Choosing a WordPress Theme

Web design is an ever-changing field, which means that choosing a WordPress theme is a different game than it was just a few years ago. WordPress earned its 60 millionth user last year, so it is arguably the most popular servicer of web design templates in existence. There are a few ways to make your [...]

Social Alchemy Explained

Alchemy: the word conjures up images of wizards and mad scientists concocting potent mystical potions - or valuable elements from common metals and chemicals. In a nutshell - creating something grand and powerful from smaller, less-significant parts.

Pinterest Tips for Your Business

As far as social media is concerned, 2012 is the year of the image – as in, photographs. The Facebook acquisition of Instagram may be marginally involved with the image trend, but more than likely it is spearheaded by the overnight popularity of Pinterest. This image-based social media network merges the influence of visual and [...]

Social Alchemy: Social Media Marketing Elements & Compounds

Not too long ago, the good folks over at Search Engine Land published an SEO “Periodic Table of Elements”, to help explain all of the different elements that go into determining & improving search engine ranking.

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