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Designing a Mobile Website: Two Things to Know

The expert consensus is that if you are still holding out on designing a mobile website for your business, you are making a big mistake. With nearly a quarter of all searches being performed on mobile devices, not catering to the mobile-ready demographic is to ignore the fastest growing segment of potential new (and often, [...]

More Reasons to Use Google+ for Business

You still love Facebook, you’re addicted to Twitter and you’re finally starting to figure out how LinkedIn can help you grow your business. But that doesn’t mean it’s time to abandon the platform that got you an online audience in the first place. Yes, we’re talking about Google – specifically, Google+, the search engine giant’s [...]

How SEO Firms and Traditional PR Can Work Together

Most marketing experts will agree that far too much time is spent analyzing the merits of SEO vs. traditional PR. This is likely more prevalent among businesses who are keeping the reigns tight on their marketing budget, but to forego one of these strategies for the other can be very shortsighted for any firm looking [...]

Its Time To “Break” These Link Building Myths

With every discipline’s preferred methodology, there always accompanies some amount of “snake oil”, myth or simply bad advice with it. In internet marketing, the practice of link building is probably most inundated with this phenomenon and there’s no shortage of facepalm-inducing “strategies” that get floated around. Search Engine Land recently identified a few linking myths [...]

Evergreen Content Marketing: Keeping Your Content Relevant

Newbies to content marketing may not be acquainted with the definition of “evergreen content.” But for those who have been blogging for businesses since businesses started blogging, the concept is a familiar one. In fact, it is refreshingly familiar; as the rules of content creation seem to change with each passing year, evergreen content is [...]

3 Content Marketing Predictions for 2013

Even those who are only vaguely familiar with content marketing can probably give one example of a consumer brand that succeeded at it in 2012. For 8 million people who watched daredevil Felix Baumgartner jump from the edge of space, Red Bull (who sponsored the event and marketed it all over social media) would probably [...]

Business Blogging Statistics for 2012

Marketers clearly understood the value of social media marketing in 2012, but did you know that blogs are really the core of social media marketing? One statistic from Actionable Marketer shows that among companies using social media in their marketing efforts, 59% rank their company blog as “critical” or “important” to their business – and [...]

Social Media Marketing Statistics for 2012

If you are a marketer of B2B or B2C products or services, then last year’s statistics for social media marketing can provide you with some great insight for 2013. Here’s an example: Now, 92% of companies are incorporating social media into their marketing efforts. The takeaway from this is that it’s no longer sufficient to [...]