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Happy Thanksgiving 2013, from Crest Media!

As another year draws to a close, we here at Crest Media take stock in the many blessings for which we can be thankful. We have been fortunate enough to have developed amazing and ever-improving relationships with our clients, partners and readers. Our internet marketing and web development teams are vigilantly dedicated to ongoing improvements […]

Creating a Credible Landing Page for PPC

Pay per click ads are a great way to get noticed, but they are only useful to increase conversion rates if the landing pages they link to are viewed as credible – both by Google and by users. Linking your PPC ad to a low quality landing page will only result in a failed pay […]

Changing What SEO Stands For

At the 2012 SXSW conference, Google’s Matt Cutts proposed that “search engine optimization” should really be viewed as “search experience optimization.” Recently, a Search Engine Land blogger went one step further, making the case for changing the acronym SEO to “subject experience optimization.” In this case, “subject” refers to the user. While that may be […]

Is Facebook Hurting Your SEO?

When a business owner starts a Facebook page, he probably believes that having this new social media presence will be helpful to his SEO campaign. But sometimes, our SEO company in Los Angeles finds, a business’s Facebook page can actually be harmful to SEO. Ideally, this won’t be the case, but not everyone knows how […]

PR Nightmares on Twitter: What Small Brands can Learn

Some well-known brands have experienced major PR disasters on Twitter. Fortunately, small brands can learn from the mistakes of their big business counterparts, and avoid the ensuing publicity nightmares. Here are a few of the biggest examples our Los Angeles social media managers have identified, along with some ideas on how other brands can avoid […]

Answering Questions about Google Hummingbird

The launch of Google Hummingbird in September 2013 has raised quite a few questions, just as Panda and Penguin did before it. Unfortunately, the most honest and shortest answer to frequently asked questions about Hummingbird will be “your results may vary”, as there are unique variables for each industry, niche and website. Having said this, […]

Is Content Length Key in Conversion Optimization?

Sometimes, our Houston SEO professionals discover a conversion optimization statistic that even we find surprising. One revelation we recently came across came from the SEO webinar provider serpIQ. It reported that the highest ranking web pages (pages that rank in the top 10 results for any keyword on Google) contain at least 2,000 words. In […]

Is Anchor Text Dead? Both Sides of the Argument

The notion of anchor text being dead is an assertion that has been made quite a bit lately in the SEO world. At this Texas SEO company, we are familiar with the claim that all forms of anchor text, particularly exact match anchor text (when the clickable text in a hyperlink is an exact match […]

Are Demographics the Key to Better Email Marketing?

In some ways, they are. Everyone from marketing experts to successful businesses have touted the importance of segmenting their email audience in order to improve conversion rate. Knowing the audience demographics, categorizing them into groups and customizing messages for each group accordingly can do wonders for a failing email campaign. Here are some ideas for […]

Does Your Website Need Co-citations?

There was a lot of talk about co-citations this past spring as a link-building alternative, but now the buzz has died down a bit. However, our Los Angeles SEO experts still believe that co-citations are something worth pursuing for the benefit of multiple marketing verticals. Let’s examine exactly what co-citations are, how they may be […]

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