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3 Content Distribution Strategies to Try Now

It’s one thing to distribute your content; it’s another to distribute it with a strategy in mind. To make the biggest impact, you or your Web marketing firm must distribute content that was created strategically – if you want it to have any chance of being read, much less shared. Here are three of the […]

Improve Your Google+ Page to Drive More Business

Google+ is a necessity, if for no other reason than your SEO. Google will penalize websites that aren’t linked to a Google+ page by assigning them lower search engine rankings; that’s why every business needs to have one. Much like Facebook, you start by creating a personal Google+ account; then, you add a business page […]

5 Ways to Engage with Content Marketing

By now, most brands should know that frequent social media posts are a great way to enhance any content marketing campaign. But there is more to content marketing success than simply adding posts to your company’s Facebook page, and hoping for the best. When the content you post on social media doesn’t bring about the […]

3 Ways to Use Facebook Ads to Grow Your Business

Facebook Ads is a product designed to help you boost your social media marketing efforts quickly – but does it work? For some business owners, running paid ad campaigns on Facebook is a gamble because there are no guarantees. If you decide to try out Facebook Ads, there are some ways you can make it […]

3 Website UX ‘Features’ Users Secretly Hate

Anytime a new type of interactive website tool or feature rises to prominence in the web development community, there are brands & publishers that cautiously & judiciously examine the probability of benefit to their site visitors before implementing such features. Then there are the websites that prematurely jump onto every sort of User Experience (aka […]

Did An SEO Expert Figure Out Lebron James’ Trade Before An Announcement?

With 3 major sports seasons having recently concluded, American sports fans everywhere are turning their attention to baseball, and player trade news for the sports not currently in progress. Die-hard sports fans all over the country are already looking ahead to the next season for sports like Basketball, Football & Hockey, and perhaps the biggest […]

What’s On Your Website SEO Checklist?

As a website owner, you should have a goal for your site to be found by Google’s “spiders” – but you also want your pages to rank for relevance to specific topics. To meet this goal, you don’t optimize your website once from a thorough SEO checklist; you do it again and again, maintaining and […]

Happy Independence Day 2014!

With another July 4th upon us, we’d like to wish our American readers & clients a very Happy Independence Day 2014! This year, we take this day off to reflect on how fortunate we are to have been given the opportunity to do what we do, with the partners & clients with which we’ve been […]

Getting website traffic from SEO and beyond

Google is still important for SEO and website traffic, and that will never change. But that doesn’t mean you shouldn’t optimize your website for “alternative” sources of search too. As a marketer, you must keenly identify all the channels that drive traffic – not only to your website, but to everyone in your industry. The […]