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1144 E. Route 66 Glendora, CA 91740

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Achieving Ranking Diversity with SEO and PPC (w/VIDEOS)

Having served a diverse client base in the Los Angeles and Orange County areas, we consider ourselves very fortunate for two main reasons when we get to speak with small and medium sized business owners about search engine marketing. The primary reason we are fortunate, is that even if business owners don’t sign up with [...]

Is it Time to Switch Your Pay Per Click Company?

When your current PPC company was courting you, they promised the moon and the stars; in the context of PPC campaigns, that means promising frequent conversions and thorough reporting. So now that you have been on board with them for awhile, have they kept those promises – or, have they begun to slack off? Here [...]

Perfected Content Means a Better Paid Ad Campaign

Do you have a favorite TV commercial jingle? Sure you do! But for many of us, even the most memorable jingles do not inspire us to buy the product or service being advertised. Likewise, we are now largely immune to many of the ads we encounter online. That not only goes for banner advertising, but [...]

Mobile is Mainstream; Brands Must be on Board!

According to Search Engine Land, an analysis of the mobile traffic of a cross section of marketers revealed that up to 25-30% of all paid search traffic is now mobile. If PPC didn’t work on the mobile platform, there would no longer be a demand for it; so now, more than ever, it is imperative [...]

3 Ways to Fix Your Failing PPC Campaign

Pay-per-click is still a viable form of online marketing, but some PPC service providers may get discouraged at when results don’t look like they used to. If this is the case, don’t get discouraged; it doesn’t necessarily mean you’re doing something that can’t be fixed. There are plenty of reasons that PPC campaigns stop performing. [...]

3 Google Keyword Research Tools to Use in PPC

Pay per click (PPC) marketing looks easy on its face, but there is strategy and effort involved. For example, keyword research is essential in any good PPC campaign. That’s because keywords are the foundation of pay per click advertising; without good keywords that users search for, a paid ad won’t produce a satisfactory return. Fortunately, [...]

Why PPC Services Have Never Been More Valuable

Pay per click (PPC) management has undergone a major evolution over the past few years. Now, “new” opportunities for PPC are everywhere; this makes it tough to break into the PPC job market. Equally difficult, is finding a service provider and team that is out “in front of” these new developments. That is, unless one [...]

More Social Media Agency Notes from Google Agency Summit

It’s been two weeks since Crest Media attended the 2011 Google Agency Summit, but our ears are still ringing from this massive information onslaught! Google experts gave us lots of great insights on new and improved best practices for the online marketing industry; plus, they explained some key changes to the field overall. Here are [...]

Important Google Analytics Update!

Today, Google announced that they will be disabling search query data in Google Analytics, for searches performed by users who are signed into a Google account. In this announcement, Google also stated that SSL search (searches conducted at the URL https://www.google.com) will be the default searching environmnent for signed in users.

Los Angeles Social Media Agency Notes from Google Agency Summit

Crest Media was recently afforded the opportunity to attend a day-long teaching and training session at the 2011 Google Agency Summit, held at the famed Googleplex headquarters in Mountain View, California. The day was filled with presentations, infographs, ideas and insights for Internet advertisers like ourselves, courtesy of the world’s most popular search engine. As [...]

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