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Do Press Releases Still Help Your SEO?

As digital media evolved, submitting a press release to the local newspaper or industry trade magazine became far less effective than submitting a press release to an online distribution service. That is because press releases proved to be highly effective at helping brands get inbound links, and increasing their page rank authority. For years, our [...]

The New ROI: Assigning a Value to Each Customer Action

Recently, we told you that ROI needs to take a backseat to customer-driven value. Now, we’re going to take this idea one step further. After placing a value on each customer a marketing campaign drives, SEO companies can also place a value on each action a customer takes based on their encounter with the campaign. [...]

Is ROI Taking all the Focus off the Customer?

Return on investment is undoubtedly a top concern among marketers, and understandably so. After all, business owners need to know that their ROI is going to be enough to justify pouring resources into a marketing campaign. But are SEO companies and their clients approaching ROI in an entirely wrong way? Specifically, some are saying that [...]

How Can Your Video be Found on YouTube Search?

Despite the popularity of other platforms that have emerged in the past several years, YouTube is still an important marketing channel that helps businesses increase conversion rates. The site receives more than 1 billion unique visitors each month, so a “top results” spot in YouTube search is a good place to be. Here are three [...]

Can You Get a Google Penalty for Short User Comments?

Last year, it was confirmed by Google that there are in fact penalties for site owners who allow users to put spam in their comments. In a previous era of SEO, some site owners may have kept spammy comments with links to other sites simply because they wanted comments, believing that the activity on the [...]

Updating Your Business Blog Means Valuing Your Brand

For consumers who follow the blogs of the brands they support, it is frustrating when a company’s blog just “drops off”, meaning the once-steady flow of content seemingly just stops. Brands that fail to update their blogs regularly are projecting a poor image for their company. If a reader visits a company’s blog, only to [...]

5 More Ways to Improve the Value of Your Content

There is good news for marketers that want to enhance the quality of their content: There are many, many ways to do it! Thankfully too, new techniques for enhancing the value and sharability of web content are being discovered all of the time! To pick up where we left off earlier this week, here are [...]

Two More Ways to Improve Your SERP Snippets

Improving your website so that Google will favor it enough to grant you sitelinks in your search listings is a good practice, whether or not you are granted those sitelinks. But there are other ways to make your search engine results page (SERP) listings stand out, by optimizing your SERP snippets (the short lines of [...]

5 Ways to Improve the Value of your Content

Content has always been king, but there has been a dramatic shift in the way businesses create and market content in order to increase conversion rates. As a Texas SEO company and social media agency that helps businesses throughout the U.S. market themselves online, we believe there are two reasons for this shift: 1.) Google [...]

Improving Your SERP Listings with Google Sitelinks

Now that many search engine results pages on Google have gone from featuring ten listings to only seven, it is more important than ever for SEO companies to focus on getting their clients on the first page of Google – and, also more important than ever to make your SERP snippets (the lines of text [...]

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