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Increase Your Twitter Following in 3 Easy Steps

Occasionally, a client who is new to our Los Angeles social media service will ask what the “point” of Twitter is. There are many reasons that businesses want to be on Twitter; one of them is that it can be a great tool for getting new visitors to your blog. But like all marketing opportunities, [...]

Why Facebook Graph Search is Great for Local Business

Since its release, internet marketers are observing numerous examples of how Facebook Graph Search is great for both e-commerce businesses and local brick-and-mortar businesses. No less exciting, is that as usage of the tool progresses over time, savvy internet marketers will find more ways to use it for various social media campaigns. Here is why [...]

What about LinkedIn? Using it to Your Business’s Advantage

It is virtually impossible for most people to go a full day without hearing something, somewhere, about Facebook. And if you are tuned in to the right media outlets, it may be equally impossible to go the same length of time without hearing about Twitter. But what about LinkedIn and their userbase of over 200 [...]

DIY Content Creation vs. Auto Generated Content

Creating content is the key to getting noticed online, so now, brands are doing so at an unprecedented rate. But unfortunately, some businesses rely on technology to create their content. This is not effective at all, at least not when it comes to conversion rate optimization. To inspire users to take action, you have to [...]

Is ROI Taking all the Focus off the Customer?

Return on investment is undoubtedly a top concern among marketers, and understandably so. After all, business owners need to know that their ROI is going to be enough to justify pouring resources into a marketing campaign. But are SEO companies and their clients approaching ROI in an entirely wrong way? Specifically, some are saying that [...]

How Can Your Video be Found on YouTube Search?

Despite the popularity of other platforms that have emerged in the past several years, YouTube is still an important marketing channel that helps businesses increase conversion rates. The site receives more than 1 billion unique visitors each month, so a “top results” spot in YouTube search is a good place to be. Here are three [...]

Updating Your Business Blog Means Valuing Your Brand

For consumers who follow the blogs of the brands they support, it is frustrating when a company’s blog just “drops off”, meaning the once-steady flow of content seemingly just stops. Brands that fail to update their blogs regularly are projecting a poor image for their company. If a reader visits a company’s blog, only to [...]

5 More Tips from the LinkedIn Best Company Pages List

LinkedIn has come a long way in just 10 years. Now, businesses that have engaging company pages on LinkedIn are becoming known for more than just their products and services. Whether you choose to use them on your own or with the help of a Los Angeles social media agency like ours, here are five [...]

Newsjacking: How to Proceed with Caution

The trend known as “newsjacking” has become a popular activity for brands, and social media agency experts are generally supportive of the practice. Perhaps this is because 70 percent of consumers receive news on Facebook, and 36 percent get their news on Twitter. So by using a current news topic as an angle for a [...]

5 Tips from the LinkedIn Best Company Pages List

LinkedIn released its Best Company Pages List for 2012, and our San Francisco social media agency believes there are some important lessons to be learned from the 12 companies that made the list. On the slideshow “Top 10 Tips from Best LinkedIn Company Pages of 2012,” companies that ranked on the list offered tips for [...]

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