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Video Marketing: Not Always Trendy, but Always a Smart Investment

Digital marketers, i.e. brands and the firms they hire to help them increase conversion rates, are inundated with content about which trends they should be following. But one recent survey of digital marketers revealed that not everyone is on board with what’s trendy, and it happens to be working for them.

How Can Your Video be Found on YouTube Search?

Despite the popularity of other platforms that have emerged in the past several years, YouTube is still an important marketing channel that helps businesses increase conversion rates. The site receives more than 1 billion unique visitors each month, so a “top results” spot in YouTube search is a good place to be. Here are three [...]

3 Tips on YouTube Marketing for Businesses

Contrary to pop culture notions, YouTube isn’t just a fun diversion that feeds you a daily dose of cute cats, dumb stunts and adorable kids under the influence of dental anesthesia. Just as its counterparts Facebook, Twitter and Google+ have multiple purposes for personal and professional use, YouTube can also be quite valuable as both [...]

3 Tips on SEO for Videos

There has been a lot of talk for the past couple of weeks about the impact that a YouTube video allegedly may have had on foreign affairs. But for the business owner, online videos can have a huge SEO impact, because videos allow business owners to share keyword-rich content about their products and services with [...]

Ecommerce Video Marketing Equals Better SEO, More Sales

There are a great many reasons to post videos on your website besides impressing visitors or influencing their time on site. This is especially true if yours is an ecommerce site. Experts say that incorporating some thoughtful video production into an SEO campaign for ecommerce websites can significantly improve search results over the competing sites [...]

Social Video: The Marketing Channel You Can’t Afford To Ignore [eBook]

If you’ve ever wondered how online video marketing through social media can work as a valuable digital marketing tool, then this eBook is definitely for you! We’d like to share what we feel is a virtual crash course on the how’s, why’s and what’s of video marketing. We even break down how social video marketing [...]

How-To: Social Video Marketing [w/VIDEO]

An argument can be made that social media without content marketing, can look and feel a lot like spam. At the heart of this point, “socializing” without the benefit of anything important to say is the marketing equivalent of small talk: speaking a lot, without saying much.