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Defining Roles: Web Design vs. Web Development

Web Designers vs. Web DevelopersIs there any difference between Web design and Web development? Yes! The distinction is definitely more than semantics, and the two terms should not be used interchangeably. In some cases, though, some of the services these professionals provide do overlap. Here is an explanation of their respective roles.

The role of the Web designer is to design the layout of a website and customize it with colors, fonts and images. Hopefully, they will have some knowledge of branding so that these features can be chosen wisely.

As for a Web developer, they may have some rudimentary design knowledge, but their primary function is to write code. Their role is to focus on the markup language of the website: HTML, CSS, JavaScript, PHP, Perl or Ruby. That is the primary difference between the respective roles of Web designers and Web developers.

Increase Conversion Rates with the Right Code

If a firm employs separate design and development teams, then the designers will hand the finished mockups to the developers; in turn, the developers will write code so that the mockup design can fit to Web standards and the site can go live. However, a basic knowledge of code is not what the client should be looking for in a developer.

Since the goal of the website is to convert visitors into customers, the ideal Web development team will understand the specific ways to write search engine friendly code; this is the key to making code increase conversion rates for the client, because that code makes the site more visible in search engines.

Design, Development & SEO: The Perfect Trifecta

If you allow “just any” independent Web designer to handle your design, and take their word for it when they say their partner “knows code”…well, who knows what kind of website you’re going to end up with? If search engine visibility matters to you, do you really want to put your website in the hands of people who may not even have SEO experience? Of course not!

Instead, you want a high end Web design firm that employs developers who know search friendly code. That sounds like a tall order, but it is possible to find them! In Los Angeles, Web design clients of Crest Media get this “perfect trifecta” of services – and no matter where you are in the country, you can have them too. To speak with a Los Angeles Web design firm with
an in-house Web development team and SEO staff, contact us for a free design consultation.

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