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New Social Media strategies to grow your business

New Social Media StrategiesIt’s always helpful to learn from others, and that includes learning new approaches to your social media efforts. If you see competitors and colleagues doing well in their social media campaigns, perhaps it’s because they have adopted some of these new ways of thinking. You could most likely benefit from adopting similar social media strategies, too!

1. Embracing the Blog

The companies that are blowing their competition out of the water on social media are the companies that update their blogs the most frequently. Improving blogging habits is now the #1 goal of social media marketers, with 68 percent of those polled pledging to update the company blog more in 2014. Of course, posting to your blog is only going to be effective if the content is relevant to readers. Make sure yours is!

2. Understanding Where the Audience Is

There are different audiences for business-to-business (B2B) marketers and business-to-consumer (B2C) marketers. If your business is B2B, you should place a greater focus on professional platforms like LinkedIn and Twitter (yes, Twitter is a professional platform if you target the right users!). If you are B2C, the places to spend the most time are Facebook, YouTube, Pinterest and Instagram; studies show that those channels are where your audience is.

3. Placing More Focus on Visual Content

Visual content means more images, less text. Examples are videos, photos and – of course – infographics! Infographics are huge right now, because they give readers all the data they want at in an easily scannable format. Rather than reading paragraphs of text, your audience can find the statistics and information that are most relevant to them at the moment. That’s the beauty of infographics – and really, of all visual content!

Taking the next step to improving your brand’s social media strategies

These are some ways you can shift your thinking when it comes to your social media marketing efforts. For more helpful tips on how to refine your brand’s social media strategies, contact the professionals at Crest Media Internet Marketing.

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