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What Makes Linkworthy Content Now?

Linkworthy ContentNow that Panda and Penguin are here to stay, what makes linkworthy content this year is different than it was last year. The rules may never stop changing entirely, it seems, but that doesn’t mean we should ignore what makes linkworthy content now; after all, we all still need to earn and build links in order to improve SEO and get better search rankings. So you may be asking yourself: “What’s a webmaster or SEO to do, in a game of ever-changing rules?” Thankfully, some are studying what sorts of techniques seem to work in the new age of SEO, as well as reinforce the strategies that still work, and likely always will. The Daily SEO Blog recently conducted a study, analyzing posts that received lots of links in order to determine what makes content linkworthy. Here’s what they found:

Posts with Images

Linkworthiness of Content Containing ImagesPeople love sharing (by way of linking to) graphic-rich content, because it supports messaging in a way text can’t do by itself. By all accounts, it looks like posts with images still fare better in terms of getting links, with average linking root domains significantly higher among posts with images than those without them. In fact, according to this chart, to the right, graphic-rich content performs over one and a half times better at earning links. Take a look!

Posts with Above-Average Word Count

Linkworthiness of Content Containing High Word CountThe average web page may feature between 300-400 words of text, but it seems that going just a little bit higher can improve the chances that a page will be linked to. The research shows that posts with the highest number of links correlated with a higher word count. The reason for this, is that depth of information prompts trust among a site’s audience. As trust improves, more links are organically earned. Observe the graph, to the left.

Posts with More than One Type of Media

As expected, content that contains more than one type of media also does better where links are concerned. Look at this chart, which displays the average number of linking domains for each media type within a post. As you can see, content that contains all three media types – images, videos and lists – gets more links per post than any other type of content:

Linkworthiness of Multimedia Content

So, now you know what it takes to get linked to. If you are suffering in the link department, make sure you are creating posts with quality images in them, try increasing your word count slightly and mix it up in the media department by adding videos as well. The numbers show that these are the qualities that attract users to a post they will link to – and generating enough of these posts is sure to improve your SEO as well as overall inbound marketing efforts.

Graphical Images courtesy of SEOmoz.org.

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