E-mail Marketing

Acquiring an e-mail address list from your customer base is no longer a prohibited technique; today, it’s an acceptable and often expected marketing format. When your clients and prospects receive e-mails from you on a routine basis, they can stay abreast of your latest special offers, discounts, and other news.

The key to launching an upright e-mail campaign is to abide by the guidelines laid out by CAN-SPAM, a policy act of the Federal Trade Commission (FTC) that lays out the best practices for e-mail marketing and reduce the volume of e-mail spam.

At Crest Media, we pride ourselves on staying in compliance with CAN-SPAM in the e-mail marketing campaigns we launch for each and every client. This includes honoring guidelines such as:

• Only including those who have voluntarily provided their e-mail address (via your online contact form or other opt-in format)
• Circumventing false or misleading header information
• Avoiding the use of deceptive subject lines
• Identifying the message as an ad
• Disclosing your business location
• Providing an opt-out for recipients to remove themselves from the list
• Honoring opt-out requests promptly

LA/Orange County/San Diego E-mail Marketing Services Offered Nationwide

Our Southern California internet marketing firm has helped countless businesses run quality, effective e-mail marketing campaigns – and we can do the same for you, no matter your location. The process of developing your campaign begins with:

• Determining your target market and customer base
• Compiling your list of opt-in e-mail addresses
• Designing your e-mails, including key messaging and graphics
• Designing a landing page (leading to your website) for recipients to click through

Finally, we deploy your first e-mail blast – and follow up with you as you monitor the results.

This is not spam; this is legitimate, professional e-mail marketing that conveys the integrity and professionalism you pride yourself on as a business owner. To inquire about the services offered by our LA/Orange County/San Diego e-mail marketing firm, contact Crest Media to request more information.