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Social Media Marketing Requires Trust Building

Social media marketing isn’t that different from real life relationships; both take time, and both require you to build trust. Responding to customers the right way is the key to building that trust. Here are the proper approaches to interacting with customers on social media:

Best Practices for the Facebook Timeline

Yes, reports have surfaced that Facebook will be making a few changes to the controversial Timeline format. Despite that, the Timeline is likely here to stay and businesses need to know how to use it to their advantage for social media marketing. If you are tempted to delete your business Facebook page (what Facebook calls [...]

Overdone Facebook Marketing: Too Much of a Good Thing

It seems like only yesterday that social media marketing was a new and exciting opportunity, but by now we should all be experienced enough to know what works and what doesn’t. For example, not every platform serves the same end purpose for each industry, and business owners need a reality check when it comes to [...]

Los Angeles Teams Hit Social Media Jackpot During Playoffs

Social media has proven itself powerful in every possible industry, and the sports world is certainly no exception. Locally, teams that play at the Staples Center in Los Angeles – NBA teams the Los Angeles Lakers and Clippers, and NHL team the Los Angeles Kings – have all participated in various stages of their respective [...]

Content Marketing: Good for SEO, Good for Your Business

For those seeking information about increasing search engine optimization results and social media buzz through content marketing, the first question is usually, “What type of content works best?” The following ideas may be helpful:

Including Site Search is Part of Smart Website Design

Does your website have its own search engine (also known as “site search”)? That is, does it have a search box on the home page that allows users to search for keyword terms within the site? This is a vital function if your site is an ecommerce website, as it helps people find products quickly [...]

Social Media Marketing: The Key to Evangelist Marketing Success

There has been lots of buzz about Evangelist Marketing as of late – in other words, the art of getting customers to do your marketing for you for free. According to Alex Goldfayn’s new book, Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t), when you have evangelists [...]

Google Apologizes for Parked Domain Mistake

Many website owners are blaming their poor search rankings on the Google Penguin update, which penalized sites that were over-ambitious with search engine optimization by giving them low rankings – but if the decline in rankings happened in the past couple of weeks, then SEO efforts may not be to blame in every case. For [...]

Website Design Tool Web Builder 8 Reviews are In

Reviews of WYSIWYG Web Builder 8 (aka “What-You-See-Is-What-You-Get Web Builder 8″) say that the product is aptly named. No, you don’t need to know how to write code, but you wil need to do some homework to learn how web pages work, particular if you want to unlock the more advanced Web Builder features.

Search Engine Optimization Stuffed Sites Targeted by Google Again

Google’s affinity for naming its preventive initiatives after animals that start with the letter “p” has been confirmed once again, with the company revealing the internal code name “penguin” for the update that was initially called the “overoptimization filter” and later the “webspam algorithm.”