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Perfected Content Means a Better Paid Ad Campaign

Do you have a favorite TV commercial jingle? Sure you do! But for many of us, even the most memorable jingles do not inspire us to buy the product or service being advertised. Likewise, we are now largely immune to many of the ads we encounter online. That not only goes for banner advertising, but [...]

Is Backlinking Dead?

Absolutely not! Good SEO firms know that backlinking still matters for the purposes of achieving favorable search engine rankings. However, Google Penguin has changed the way we acquire links and the sites we strive to acquire them from. Now, the goal is to make sure that the entire backlink profile is populated by organic backlinks [...]

When Should You Redesign Your Website?

Is knowing when to redesign your website a little bit like “irony” – a word most people have a hard time defining, despite claiming “I know it when I see it”? Fortunately, knowing when to redesign your website is a little more cut and dry. Here are some indications that it may be time to [...]

Tips to Make Online Marketing Matter

The next time you watch a major television event, make an attempt to count how many commercials end with a call to action – not to buy the product, but to “like us on Facebook,” “follow us on Twitter” or “join the conversation” on either of those channels. Here’s a hint: You’ll be counting on [...]

SEO Firms Know: Link Building is Everything

You may already know that link building is the process of acquiring links back to your website. Perhaps you also know that a backlink profile is what Google looks at when it determines how your backlinks (also known as “inbound links”) should affect your search engine rankings. But did you know that your site needs [...]

3 Tips on YouTube Marketing for Businesses

Contrary to pop culture notions, YouTube isn’t just a fun diversion that feeds you a daily dose of cute cats, dumb stunts and adorable kids under the influence of dental anesthesia. Just as its counterparts Facebook, Twitter and Google+ have multiple purposes for personal and professional use, YouTube can also be quite valuable as both [...]

What the Numbers Tell Us about Social Media Marketing

According to the daily publication MarketingCharts, 87% of small to mid-sized businesses say that social media helped them either “somewhat” or “a great deal” in 2012. So naturally, most of those polled (80%) pledged to increase their use of social media in 2013. Let’s hope so, since social media only accounts for 32% of those [...]

What is Broken Link Building? SEO Firm Explains

Broken link building is a technique whereby marketers scour through authoritative websites in search of broken links (links that lead to a 404 error page), and then contact the webmaster for that site to request that they direct that link to a relevant page on the inquiring marketer’s website instead. It is becoming a popular [...]