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3 Ways to Integrate Email with Mobile

In its 2013 Email Marketing Benchmark Report, MarketingSherpa indicated there is a gap between mobile and email that just shouldn’t be there. In terms of budgeting out which techniques will be integrated with email, the survey outlined in the report found that most of an email marketing budget is devoted to the top two integrated [...]

Do You Know these 10 Digital Marketing Buzzwords?

By now, most online marketers & the majority of their clients know the definitions of marketing terminology like “viral,” “cross-platform” and “infographic.” But there are other buzzwords that still elude even some more experienced digital marketers & web-savvy business owners, especially the ones that seemingly creep up on us overnight and are suddenly used everywhere. [...]

Are You Overdoing it on Customer Service?

That sounds like something that hardly seems possible, doesn’t it? But the social media agency consensus is that on Facebook and Twitter, it is possible to overdo it on customer outreach. For brands who are anxious (or struggling) to retain as many customers as possible, to engage less might almost seem like dangerous advice, but [...]

What the New Google Maps can do for PPC

Google made a few poignant announcements at its annual I/O developers conference, including one that applies to a transition for Google Maps that can be relevant for those taking advantage of pay per click management programs. Specifically, the Google Maps team has said in a blog post, “When you set your Home and Work locations, [...]

Google Unveils Anticipatory Search Technology

Google announced many new changes at its I/O conference last week, and among them was an important new change to its dominant product: Search. This could be considered good news for all types of webmasters, including businesses marketing themselves online. So, what is the change? Some are calling it Google’s attempt to make itself the [...]

Increase Conversion Rates for Your e-Commerce Site

If your e-commerce site hasn’t had any conversions (paying customers) for a while, don’t despair; there are things you can do to improve the quality of the user experience and encourage people to buy. Here are a few ideas to help you improve your conversion rate.

Increase Your Twitter Following in 3 Easy Steps

Occasionally, a client who is new to our Los Angeles social media service will ask what the “point” of Twitter is. There are many reasons that businesses want to be on Twitter; one of them is that it can be a great tool for getting new visitors to your blog. But like all marketing opportunities, [...]

Pros and Cons of Native Advertising

Once upon a time, advertorials only appeared in newspapers and magazines. Now, they appear online in a new form called native advertising. Although our advertising agency in Austin does not currently offer a native advertising product, the fast rise of native ads is difficult to ignore. So, what are they? In a nutshell, native advertisements [...]

Being Authoritative: It’s More Important than Ever

As most in our Houston SEO audience already know, an authoritative website is one that curries favor with both, human experts and search engines like Google. Being authoritative is not symbolic; it is a very real designation that gives your site clout with Google’s algorithms. Being an industry authority on the Web is what will [...]

New Updates for Google Penguin and Panda

Big changes are coming to Google Penguin and Panda, so we hear! Matt Cutts, Google spokesman and head of webspam, acknowledged that changes are coming to the once-controversial algorithms sometime in the next few weeks, resulting in a huge likelihood of link spammers & sites using black hat SEO to no longer appear in Google [...]

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