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3 Signs Your Blog is Failing

Does your blog need a fast intervention, before it fails altogether? Difficult as it may be to accept, simply having a blog for your brand isn’t going to automatically prove to be successful, if you make common mistakes in writing content for it. Here are three signs that your blog posts might be failing your […]

Merry Christmas, 2013!

With another year drawing to a close, and as we find ourselves in the midst of a holiday season dedicated towards warmth, kindness and generosity of spirit, we here at Crest Media would like to extend to all of our readers, clients, partners and colleagues well wishes, good fortune and our gratitude for your contributions, […]

When is Duplicate Content Okay?

On first glance, most webmasters & marketers would answer that question with “never”. However, there is a more thorough answer that our Texas SEO company has discovered: Duplicate content is acceptable when it isn’t manipulative, deceptive or qualifies as spam. That may seem controversial to some, but let’s be honest: Not all duplicate content is […]

Google Warning: Don’t be a Guest Blogging Spammer!

As our Houston SEO blog has shared before, guest blogging is a widely used strategy for brands that want quality backlinks, as well as enhanced exposure among their target audiences. Effectiveness notwithstanding, there were already concerns with this, such as the risk of looking like you bought links. But now, there is a new risk […]

End-of-Year Recap for Native Advertising

It has been one year since our advertising agency in Austin told you that 2013 would be the year of native advertising, the practice of buying ads that look the same as in-stream news feed content across various social networks. As predicted, native ads did in fact break out big this past year, despite initial […]

3 Key Performance Indicators You Aren’t Using

Facebook Contemplates a Sympathize Button

The latest Facebook rumor to surface may or may not materialize in the near future – but because it has been talked about quite a bit, we want our social media agency’s audience to be aware. The good news is that it’s not another layout change; instead, it’s the possible introduction of a “Sympathize” button.

3 Warnings from the Google Quality Guidelines

Google made several introductions in 2013 – so many, that most SEO experts will still be talking about them well into 2014. Among these noteworthy introductions, are the “Quality Guidelines” that were added to the official Webmaster Guidelines earlier in the year. Here are some of the highlights of these guidelines, created by the San […]

What is the Page Layout Penalty?

Many of our Dallas web design clients are curious about the so-called page layout penalty, which is applied to websites that are deemed by Google’s page layout algorithm to have low quality, ad-heavy layouts. Announced in January 2012, the page layout algorithm penalizes sites that have “top heavy” layouts crammed with ads. If too many […]

Dodging The Unfollow Button: Staying in Your Followers’ News Feeds

As your favorite social media agency, we feel compelled to tell you that 2014 may be the year of the “Unfollow” button on Facebook. That may be a good or bad thing, depending on how it applies to you. If you’re a business looking to grow your client base through social media, here’s how to […]

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