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Increase Conversion Rates for Your e-Commerce Site

If your e-commerce site hasn’t had any conversions (paying customers) for a while, don’t despair; there are things you can do to improve the quality of the user experience and encourage people to buy. Here are a few ideas to help you improve your conversion rate.

The New ROI: Assigning a Value to Each Customer Action

Recently, we told you that ROI needs to take a backseat to customer-driven value. Now, we’re going to take this idea one step further. After placing a value on each customer a marketing campaign drives, SEO companies can also place a value on each action a customer takes based on their encounter with the campaign. [...]

DIY Content Creation vs. Auto Generated Content

Creating content is the key to getting noticed online, so now, brands are doing so at an unprecedented rate. But unfortunately, some businesses rely on technology to create their content. This is not effective at all, at least not when it comes to conversion rate optimization. To inspire users to take action, you have to [...]

Is ROI Taking all the Focus off the Customer?

Return on investment is undoubtedly a top concern among marketers, and understandably so. After all, business owners need to know that their ROI is going to be enough to justify pouring resources into a marketing campaign. But are SEO companies and their clients approaching ROI in an entirely wrong way? Specifically, some are saying that [...]

5 Tips from the LinkedIn Best Company Pages List

LinkedIn released its Best Company Pages List for 2012, and our San Francisco social media agency believes there are some important lessons to be learned from the 12 companies that made the list. On the slideshow “Top 10 Tips from Best LinkedIn Company Pages of 2012,” companies that ranked on the list offered tips for [...]

Limit Your Content, without Limiting Your Impact

As a social media agency that watches industry trends, one movement we have noticed is an emphasis on quality over quantity. Rather than churning out content all day long under the guise that it will surely result in a few conversions, it seems that a more conservative, thoughtful approach is being embraced. But can you [...]

Discreet Ways to Use Social Media for Conversion Optimization

There are more ways than ever to market yourself on social media, and some of them are more “obvious” to the audience than others. Take, for example, those status updates that announce a business’ specials and sales. Those are clearly marketing messages, and even when written in an engaging and friendly way, they are very [...]