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3 SEO Mistakes You Might be Making

If you are enlisting the help of a competent SEO company, you should have nothing to worry about when it comes to the muddier traps of search marketing. But if you have been going it alone up to this point, the unfortunate truth is that you are probably making at least one of these SEO [...]

Resolving the Web Design vs. SEO Struggle

One of the most common problems of business owners in the digital marketing age is personality clashes between their Web designers and SEO companies. While the more forward-thinking players sidestep this impasse, historically, the two entities have warred against each other because they each hold unique perspectives about the importance (or unimportance) of one another’s [...]

How Small Brands Compete in a Big SEO Market

Small businesses may feel like little fish in a big pond when it comes to competing with big competitors for search rankings. But you can carve out your own path and still compete for higher rankings; all it takes is some determination and applied smarts. Of course, having a knowledgeable SEO company on your side [...]

What Can Small Businesses Learn from the Mistakes of J.C. Penney?

The past marketing troubles of J.C. Penney have been well chronicled. As an established advertising agency in Austin, we were fascinated to learn that it was a Dallas SEO company that landed the major retailer in hot water with Google. The early 2011 incident lead to a very public debate on white hat vs. black [...]

Do Press Releases Still Help Your SEO?

As digital media evolved, submitting a press release to the local newspaper or industry trade magazine became far less effective than submitting a press release to an online distribution service. That is because press releases proved to be highly effective at helping brands get inbound links, and increasing their page rank authority. For years, our [...]

The New ROI: Assigning a Value to Each Customer Action

Recently, we told you that ROI needs to take a backseat to customer-driven value. Now, we’re going to take this idea one step further. After placing a value on each customer a marketing campaign drives, SEO companies can also place a value on each action a customer takes based on their encounter with the campaign. [...]

Is ROI Taking all the Focus off the Customer?

Return on investment is undoubtedly a top concern among marketers, and understandably so. After all, business owners need to know that their ROI is going to be enough to justify pouring resources into a marketing campaign. But are SEO companies and their clients approaching ROI in an entirely wrong way? Specifically, some are saying that [...]

How Can Your Video be Found on YouTube Search?

Despite the popularity of other platforms that have emerged in the past several years, YouTube is still an important marketing channel that helps businesses increase conversion rates. The site receives more than 1 billion unique visitors each month, so a “top results” spot in YouTube search is a good place to be. Here are three [...]

Can You Get a Google Penalty for Short User Comments?

Last year, it was confirmed by Google that there are in fact penalties for site owners who allow users to put spam in their comments. In a previous era of SEO, some site owners may have kept spammy comments with links to other sites simply because they wanted comments, believing that the activity on the [...]

Updating Your Business Blog Means Valuing Your Brand

For consumers who follow the blogs of the brands they support, it is frustrating when a company’s blog just “drops off”, meaning the once-steady flow of content seemingly just stops. Brands that fail to update their blogs regularly are projecting a poor image for their company. If a reader visits a company’s blog, only to [...]

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